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Swifties unite, It’s time for Taylor to tell RBC we are never ever ever ever getting back together! Like, ever.

This fall, the Taylor Swift Eras Tour is coming to Toronto and Vancouver, but these concerts are being held in partnership with the Royal Bank of Canada (RBC), Canada’s largest funder of fossil fuels. RBC is a toxic partner, and Taylor deserves better. Taylor Swift’s fans (like you!) knew that RBC was trouble when they walked in. You can have a powerful impact by coming together to encourage Taylor to dump this dirty bank!

Tell RBC to stop
funding fossil fuels
Win two tickets to
the Eras tour

A contest brought to you by

Why?

The Royal Bank of Canada (RBC) is the “Official Ticket Access Partner” for Taylor’s Eras Tour stops in Vancouver and Toronto. RBC is also one of the biggest funders of fossil fuels around the world, financing 256.46 billion USD in fossil fuels since the Paris Climate Agreement in 2016.

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What?

Unite the Swifties was an opportunity for Taylor Swift fans to win a pair of tickets to one of her Toronto or Vancouver shows. This contest was open to all Swifties ready to speak now about RBC’s funding for fossil fuel projects and companies that cause the climate crisis and violate Indigenous rights.

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How
It Worked

001

Join the contest

Nearly 9,000 Swifties across Canada joined the contest for a chance to win

002

Take action

Tens of thousands of digital actions put pressure on RBC, with each action increasing the entrant's chances of winning

003

Organize

Hundreds of Swifties joined trainings and organized events in communities across Canada

004

Build Impact

Swifties across Canada are fired up to continue to fight for environmental justice